Websites for med spas and aesthetic practices
Your work is elite. Your website should prove it.
Your best new patients check you out before they ever book. They find you, size you up in seconds, and more of them ask AI first. If your website does not back up your reputation, that booking quietly goes to the med spa down the road that looks the part. We rebuild your site to win both: found when someone searches or asks AI for the best med spa in town, and built to turn the visitor who lands into a booked consult.
A single recovered consult typically pays for the rebuild. The system is built to recover several a month.
$55M+ closed across 75+ high-trust transactions · now building the sites that win the client before the first call
A real review with Ryan. Bring your website URL.
Already know you need a rebuild? Submit your site for review
Illustrative score. Run yours in about 60 seconds.
Why ModernWeb
I built a career winning trust in seconds. Now I build the sites that win your next patient.
Generic agencies build for looks. I built a career winning trust in high-stakes sales: 75+ transactions, more than $55 million closed. I know how someone making a serious decision sizes up a business in seconds, and what makes them lean in or quietly walk away. That is the same judgment a new patient uses on you before they ever book. ModernWeb builds it into your website, so the site earns them before you ever pick up the phone.
We have not rebuilt a med spa yet. We are choosing the first few carefully. What we can show you is a rebuild in a different high-trust field. Aviation and aesthetics are different worlds, but the client is the same: someone who sizes you up in seconds before they ever reach out. The system that won that decision is the one we would build for you.
SPRINT 001 · COVIN AVIATION · FULL CASE STUDY
From a site that undersold the firm to the top of the field.
Covin runs a real operation in Dallas-Fort Worth. The old site didn't show it. We rebuilt it in one sprint.
Different field, same system.
FIELD AVG
63
TOP COMPETITOR
80
COVIN
85
First in the set, and built to win the serious client: fast to load, reads like a real operation, and makes the next step obvious. Want the same website review on your site? Book a complimentary call with the button below.
"My operation was solid. My website wasn't, and it was quietly costing me with the aircraft owners I most want to fly for. Ryan had sat on the other side of these engagements, so he knew exactly what an owner needs to see to trust you. He rebuilt the whole thing in one sprint, and it finally looks like the firm I actually run."
Brad Covin, Director and Co-Founder, Covin Aviation
30-day performance review in progress. Numbers published when verified.
Three ways your site loses the patient before you ever hear from them.
You are not short on followers. You are losing the patients who already found you.
FAILURE: TRUST
You lose them before hello
A patient deciding where to spend on their face or body sizes up your practice in the first few seconds. A dated site tells them you are not operating at the level your work actually is. They move on to the med spa that looks the part, even when yours is better.
We rebuild the trust layer first, so you look as elite as you are.
FAILURE: VISIBILITY
You are invisible when they ask AI
More new patients start with ChatGPT, Perplexity, Claude, and Google AI before they ever search a map. If your site is not readable to those tools, you are not in the answer. You never even learn which bookings you were left out of.
We make your practice legible to AI, so you show up when it counts.
FAILURE: CONVERSION
Ready patients leave without booking
No clear next step, booking buried below three scrolls on mobile, a path that takes effort. The high-intent visitor who was ready to book a consult does not, and you have no idea they were ever there.
We build one clear path to book and remove every reason to hesitate.
The shift
When a patient asks AI who to book, are you the answer?
New patients now start with ChatGPT, Perplexity, Claude, and Google AI. These tools read your website and decide whether to recommend you. In the med spa sites we audit, almost none ship the structured data they rely on. Some return nothing at all to a crawler. The practices that get recommended are not the biggest. They are the ones built to be read.
Get your complimentary website reviewTop med spas, based on track record and reviews:
Illustrative. The practices that are readable get named. Most are not.
WHAT THEY'RE DECIDING
What your next patient decides before they ever call.
Your next patient is making a near-medical decision about their own face or body, on a phone, in seconds. Here is what they are actually weighing. Your site either passes, or they book the practice that does.
They trust you in seconds, on design alone.
Before they read a word, your site tells them whether you are premium and safe or dated and risky. A tired site loses them at the door, no matter how good your work is.
Their real fear is looking overdone, not the price.
The patient you want is afraid of looking fake. Subtle, real results reassure them. A wall of dramatic before-and-afters does the opposite.
They check your reviews and who is treating them.
They want to see real patients, real credentials, and a real person behind the work before they ever pick up the phone.
They book on their phone, often after you have closed.
Much of booking happens after hours. If the path is buried or the call goes unanswered, they do not call back. They book the next practice.
We build every one of these into your site.
What a sprint actually changes
Not a prettier site. More booked consults.
More booked consults
Clear positioning and one obvious next step turn quiet visitors into patients who actually book. The practice stops leaking ready new patients.
Trust that books faster
Your results, credentials, and reviews put in the open, so a serious new patient arrives at the consult already sold on you.
Found and recommended by AI
Structured, machine-readable proof so ChatGPT, Perplexity, Claude, and Google AI can read your practice and name you when someone asks for the best med spa in town.
The System
What we build into every site
The pattern across high-trust local businesses is consistent: strong practices with websites that hide the results, bury the booking, and stay invisible to AI. The few that get it right share the same handful of moves. Here is what we build into every one.
Is ModernWeb right for your practice?
We work best with established med spas and aesthetic practices that want a system, not a science project.
Sound like you?
How it works
A systematized process. Fixed scope. Predictable outcome.
You book a complimentary website review or submit a short intake with your goals. Confirmation within 48 hours.
We review your site personally and send a scoped proposal with a fixed price and a start date. No obligation.
Your new site is built using our systematized framework. You receive one mid-sprint preview for alignment. No revision loops.
Site goes live. Clean handoff includes deployment, DNS transfer, documentation, and a launch verification checklist.
30-day performance review: real traffic data, conversion analysis, and targeted adjustments. Results, not guesswork.
You book a complimentary website review or submit a short intake with your goals. Confirmation within 48 hours.
We review your site personally and send a scoped proposal with a fixed price and a start date. No obligation.
Your new site is built using our systematized framework. You receive one mid-sprint preview for alignment. No revision loops.
Site goes live. Clean handoff includes deployment, DNS transfer, documentation, and a launch verification checklist.
30-day performance review: real traffic data, conversion analysis, and targeted adjustments. Results, not guesswork.
The investment
Two ways to rebuild. Both fixed. Both live in 30 days.
Pick the scope that fits. Final scope is confirmed after your complimentary website review. Deposit to start, no hourly billing, no surprises.
The Rebuild
The complete credibility-first site. The same build we shipped for Covin Aviation.
- Up to 5 to 7 core pages, custom designed in your brand
- Copywriting across every page, in your voice
- Trust-first structure with one clear path to contact
- Built to be read by AI: schema, performance, crawler-ready
- Mobile-first, live in 30 days, one round of revisions
Where most practices start
The System
Everything in The Rebuild, plus the layers that compound.
- Dynamic inventory and audience-segmented pages, built out in depth
- Custom photography and full art direction
- Signature motion and interaction polish
- Booking, CRM, and lead-routing integrations
- Full GEO, engineered for AI citation and monitored
- Conversion tracking, so results are measured, not claimed
For practices that want the edge
The Visibility Plan · optional
Hosting, upkeep, and ongoing AI-visibility monitoring, so your practice stays readable to AI and keeps showing up as the models change.
If a handful of new patients a month is worth real money to you, a fixed $6,500 or $9,500 rebuild pays for itself fast.
Not ready to commit? Start with a $500 deep-dive audit, credited toward your rebuild.
Questions
Answers before you ask.
See exactly where you are losing new patients.
Book a complimentary website review. Ryan walks your site live and shows you in dollars what a stronger first impression is worth. No pitch, no signup wall.
Prefer the full application? Submit your site for review