The standard

    MWX. The machine-readability standard for private aviation and med spa websites.

    When someone asks ChatGPT, Gemini, Claude, or Perplexity who to call, the engines recommend whoever they can actually read. MWX measures exactly that.

    THE FIELD, MEASURED

    13/30
    field average AI Visibility, US aviation
    40+
    firms in the benchmark
    65/100
    field average overall score

    Live field data from the ModernWeb benchmark. Score your own site free.

    What MWX grades

    Semantic structure

    Headings, landmarks, and document order that machines parse into meaning.

    Schema integrity

    Deep, graph-connected JSON-LD matching official Schema.org standards, not decorative tags.

    Crawler-ready delivery

    Page weight, mobile readiness, and render behavior that AI crawlers can consume on a fast pass.

    How MWX is scored

    Every MWX evaluation is produced by a code-enforced, mathematically reproducible scoring engine. No score is ever assigned by AI guesswork. Every result carries its scoring schema version. Current schema: MWX-0.3.

    Dual-layer doctrine

    MWX reads every site twice. The raw layer measures what non-rendering AI crawlers receive. The rendered layer measures what a JavaScript-executing agent sees. A site that only works after JavaScript runs is invisible to most machine readers, no matter how good it looks.

    THE MARK

    MWX Certified

    MWX Certified is awarded to websites that pass the full MWX evaluation on both layers, raw and rendered, at the current schema version. No exceptions, no paid placements. A certification names its schema version and its date.

    MWX Certified mark, schema MWX-0.3

    Founding certifications publish with the first builds to pass MWX-0.3 on both layers. The registry lives on this page.

    GOVERNANCE

    The standard, versioned

    • MWX-0.1. Initial schema. Semantic structure, schema integrity, crawler-ready delivery.
    • MWX-0.2. Schema version stamps made mandatory. AI crawler access advisories added.
    • MWX-0.3. Current. Alt-text-dominant image scoring. Cross-layer payload normalization. Vertical schema must be graph-connected, floating tags score nothing.

    Scores without a schema version are void.

    Score your site against the MWX standard. Free.

    Score your site against the MWX standard

    MWX is maintained by ModernWeb Studio, Tampa, FL.