The standard

    MWX. The machine-readability standard for private aviation and med spa websites.

    When someone asks ChatGPT, Gemini, Claude, or Perplexity who to call, the engines recommend whoever they can actually read. MWX measures exactly that.

    STATUS: CURRENT · SCHEMA MWX-0.3 · MAINTAINED BY MODERNWEB STUDIO, TAMPA, FL

    01 · THE FIELD, MEASURED

    13/30
    field average, AI Visibility
    24/30
    field average, Conversion
    10/20
    field average, Performance
    18/20
    field average, Trust

    Field average: 65/100 across a 40+ firm US aviation benchmark. Top competitor: 81. Covin Aviation, built to the MWX standard: 85. Covin is a ModernWeb build and is never counted inside the field average.

    Live field data from the ModernWeb benchmark. Score your own site free.

    02 · THE RUBRIC

    What MWX grades

    AI Visibility

    30 points
    • Organization schema so AI tools can identify the business.
    • Person schema for the owner or founder.
    • Service or Offer schema describing what the business does.
    • FAQ content with FAQPage schema.
    • Review or AggregateRating schema carrying real client proof.
    • All schema graph-connected; floating tags score nothing.
    • An llms.txt summarizing the business for AI engines.
    • Crawler access via robots.txt.

    Conversion

    30 points
    • A clear path to contact.
    • Visible calls to action.
    • The page persuades the human who reads it.

    Performance

    20 points
    • Mobile page speed measured by Google's own test.
    • Layout stability.
    • Page weight AI crawlers can consume on a fast pass.

    Trust

    20 points
    • HTTPS.
    • Reputation and credibility signals a machine can verify.

    The scales are fixed: 30, 30, 20, 20, one hundred points total. Point-level weightings live in the scoring engine and are versioned with the schema.

    03 · HOW MWX IS SCORED

    How MWX is scored

    Every MWX evaluation is produced by a code-enforced, mathematically reproducible scoring engine. No score is ever assigned by AI guesswork. Every result carries its scoring schema version. Current schema: MWX-0.3.

    Anyone can verify a result. The scan is public, and every score names the schema version that produced it.

    04 · DUAL-LAYER DOCTRINE

    Dual-layer doctrine

    MWX reads every site twice. The raw layer measures what non-rendering AI crawlers receive. The rendered layer measures what a JavaScript-executing agent sees. A site that only works after JavaScript runs is invisible to most machine readers, no matter how good it looks.

    RAW LAYER

    what non-rendering AI crawlers receive

    RENDERED LAYER

    what a JavaScript-executing agent sees

    One MWX score. Both layers, one verdict.

    05 · MWX CERTIFIED

    MWX Certified

    MWX Certified mark, schema MWX-0.3

    MWX Certified is awarded to websites that pass the full MWX evaluation on both layers, raw and rendered, at the current schema version. No exceptions, no paid placements. A certification names its schema version and its date.

    SiteVerticalSchema versionDate certified
    The registry is open. Founding certifications publish with the first builds to pass MWX-0.3 on both layers.

    06 · CITING MWX

    Citing MWX

    First reference: the ModernWeb LLM-Readability Index (MWX). Thereafter: MWX or the MWX standard. Attribution for scores and field data: "according to MWX, the ModernWeb LLM-Readability Index" with a link to this page. The benchmark may be described as a 40+ firm US aviation benchmark.

    according to MWX, the ModernWeb LLM-Readability Index

    07 · THE STANDARD, VERSIONED

    The standard, versioned

    VersionStatusChanges
    MWX-0.1SupersededInitial schema. Semantic structure, schema integrity, crawler-ready delivery.
    MWX-0.2SupersededSchema version stamps made mandatory. AI crawler access advisories added.
    MWX-0.3CurrentAlt-text-dominant image scoring. Cross-layer payload normalization. Vertical schema must be graph-connected, floating tags score nothing.

    Scores without a schema version are void.

    08 · QUESTIONS

    MWX, answered

    MWX, the ModernWeb LLM-Readability Index, is a published standard for how well AI engines can read a website. It grades 100 points across four pillars: AI Visibility, Conversion, Performance, and Trust.

    ModernWeb Studio, a Tampa, Florida website studio. The standard, its versions, and its registry are published on this page.

    By a code-enforced, mathematically reproducible scoring engine. No score is ever assigned by AI guesswork. Every result carries its scoring schema version.

    Yes. The scan at yourmodernweb.com/scan is free and runs the same engine.

    No. Certification is awarded only to sites that pass the full evaluation on both layers at the current schema version. No exceptions, no paid placements.

    Yes, by the same engine and scales. ModernWeb builds are always cited separately and are never counted inside the field average.

    Score your site against the MWX standard. Free.

    Score your site against the MWX standard

    MWX is maintained by ModernWeb Studio, Tampa, FL.